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Earthfare tangerine juice8/25/2023 While many brands known for juice have begun branching out into other categories, coconut water Zico is buying in with a line of “Coco-lixirs” made with cold-pressed juice and coconut water. market, shared its new line of cold pressed fruit juices infused with 5 percent ACV in each bottle.Įlsewhere, while it did not debut any new SKUs at the show, Wildbrine revealed that it would be reducing the price of its Probiotic Live Shots line from $3.99 to $2.99. Sonatural Juices, a Portuguese juice brand that is preparing to enter the U.S. Ethan’s also extended its family of ready-to-drink ACV shots with three new flavors: Beet, Blueberry and Tart Cherry. Vermont Village, which showcased its line of vinegar shots at Expo East 2017, shared three new additions to the line at Expo West: Daily Detox, which contains activated charcoal, Green Energy, with matcha, and Beauty Boost, made with collagen. In terms of apple cider vinegar (ACV), brands at Expo West continued to focus on ways to make the ingredient more palatable to mainstream consumers, and packaging vinegar into a potent shot is one way to do that. The brand is also developing three new flavors.Īs seen at Expo West, the drinking vinegar category is expanding as brands look to capitalize on consumers’ increasing awareness of gut health. With low calorie Oolong and Green Tea flavors, the brand purports to aid dental health by cleaning plaque with all natural tea and XyVita, a trademarked formulation containing xylitol which reduces acidity and the risk of tooth decay. Qīī (pronounced ‘chee’) debuted with an even more unique approach to functionality - oral hygiene. The company said CBD fit into the brand’s health-forward focus, making the trending anti-inflammatory a strong addition to the brand. Buddha Teas previewed an upcoming cannabidiol (CBD) Matcha Tea alongside turmeric and peppermint vanilla flavors. Sparkling water brand Spindrift is introducing its own take on the classic “half & half,” made with black tea, sparkling water and fresh squeeze lemon juice.īut new functionalities are debuting as well. “Why doesn’t anyone make a sweetened tea that’s natural with no calories? It’s a no-brainer.” “One of the things for brands is having that discipline to know when to create new lines, when’s the consumer ready, when’s the retailer ready?” said Zevia CEO Paddy Spence, adding that Zevia’s recent new products including mixers have shown strong performance since launching in the last year. The line include black, green, and hibiscus teas and will retail for $1.99 per 12 oz. Zevia is getting in on tea with a stevia-sweetened USDA Organic certified tea.
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